For users of the TourCMS tour operator ecommerce platform

Google Analytics ecommerce Tracking code

I' trying to get a bit more sophisticated with my conversion tracking in Google analytics and install full e-commerce tracking code on the conversion page (step 5 of the booking engine).

I have installed this script (as instructed on this page - http://www.google.co.uk/support/googleanalytics/bin/answer.py?hl=en...):

try {

var pageTracker = _gat._getTracker("UA-XXXXXX-X"); !YES I HAVE CHANGED THIS to my own ID!

pageTracker._initData();

pageTracker._trackPageview();

pageTracker._addTrans(

"%b_id%", // Order ID

"%agent_name%", // Affiliation

"%total_price%", // Total

"0.00", // Tax

"0.00", // Shipping

"%primary_contact_city%", // City

"%primary_contact_county%", // State

"%primary_contact_country%" // Country

);

pageTracker._addItem(

"%b_id%", // Order ID

"%t_id%", // SKU

"%t_name_web%", // Product Name

"%t_name_internal%", // Category

"%t_price%", // Price

"%customers_total%" // Quantity

);

pageTracker._trackTrans();

} catch(err) {}</script>

When a customer hits the conversion page it appears the %b_id% token is working but the remaining tokens are not generating the required values. See below:

span class="start-tag">script type="text/javascript">try {


  var pageTracker = _gat._getTracker("UA-XXXXXX-X");

  pageTracker._initData();

  pageTracker._trackPageview();



  pageTracker._addTrans(

    "619",                                     // Order ID

    "%agnet_name%",                            // Affiliation

    "%total_price%",                                    // Total

    "0.00",                                     // Tax

    "0.00",                                        // Shipping

    "%primary_contact_city%",                                 // City

    "%primary_contact_county%",                               // State

    "%primary_contact_country%"                                       // Country

  );



  pageTracker._addItem(

    "619",                                     // Order ID

    "%t_id%",                                     // SKU

    "%t_name_web%",                                  // Product Name 

    "%t_name_internal%",                             // Category

    "%t_price%",                                    // Price

    "%customers_total%"                                         // Quantity

  );



  pageTracker._trackTrans();



} catch(err) {}</script>

Any ideas why the tokens are not working?

Tags: Analytics, Conversion, Tracking

▶ Reply to This

Replies to This Discussion

Permalink Reply by Alex Bainbridge on March 6, 2010 at 9:19am

Hi Neil

"originally" only 4 tokens were supported in the JavaScript tracking code - but now they all are (from the next release) - so all things being equal, when you look at your Google stats next week, it should be working

Thanks. Alex

▶ Reply

Permalink Reply by Neil Lapping on March 8, 2010 at 8:37am

Many thanks, I wil keep an eye on it.

Thanks for sorting this out for me.

Cheers
Neil