For users of the TourCMS tour operator ecommerce platform

Marketplace Tracking

Hi guys.

This may be a very stupid question.(Well two actually)

If I have a MP widget on a MP partner site - and someone click's a particular tour - does the tracking through to booking only work for the specific tour ID that they clicked?
What would happen if while on my site - they see an alternative tour and book that instead, is the tracking (and payment) still allocated to the MP partner?

Thanks

Warren

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Permalink Reply by Paul on September 13, 2010 at 11:33am

Hi Warren,
If the customer books another product they will still be correctly attributed to the MP Partner who sent them to you, this includes a return to the site within 365 days.

You can create trackable links to any page on your site, so you (or your Partner) can create a trackable link to your homepage or to a page listing all of your Tours and if the customer subsequently books it tracks in exactly the same way as if they'd booked directly from a Tour specific widget link.

Paul

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Permalink Reply by Warren Garber on September 13, 2010 at 11:46am

Hi Paul.

Thanks for clearing this up for me!

A trackable link to my tours overview page would be handy for a number of initiatives right now. Do I need to set people up as agents rather than MP partners?

Warren

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Permalink Reply by Paul on September 13, 2010 at 11:56am

When you create a Marketplace Partner you assign them to an Agent in TourCMS (either an existing Agent or a new one can be created), it's that Agent identifier which is used for tracking.

You can create trackable links to Agents without having a Marketplace Partner account for them, but there are benefits to them having a Marketplace Partner account like being able to use Widgets, use the XML API. they can log in and view stats / create their own trackable links etc.

To create a trackable link to any part of your site head to the "Agent Manager" and click on "Tracking" for the Agent record of the Marketplace Partner you are interested in.

Paul